Batch 20 Improvements Through Feedback

September 2026

Every batch gives us another opportunity to listen, learn, and improve. From our website to our flavors, we're using customer feedback and real-world experience to make Fresh Start better.

Where we're focused

Website & Customer Experience

3 Areas of Focus

Discover → Learn → Choose

We're simplifying our website experience, reducing repetitive "Buy Now" buttons, clarifying pack and flavor selections, and making it easier for customers to find the Fresh Start that works for them.

Marketing & Wellness Education

3 Wellness Options

Wellness Pack · Family Pack · 3-Day Reset

We're moving beyond simply showing juice. Our content now helps customers understand ingredients, flavor profiles, wellness routines, and how our different packs can fit into everyday life.

We're also improving freshness education. Enjoy your fresh cold-pressed juice by the Best if Used By date. Planning to drink it later? Freeze it on or before that date and enjoy within 30 days.

Customer Feedback

Every Order Is a Chance to Learn

We're asking customers about their favorite blends, taste preferences, ordering experience, and what we can do better.

That feedback is influencing our flavors, website, packaging, communication, and follow-up.

Taste & Flavor

7 Fresh Start Blends

Customer reactions continue to shape our lineup. Melon Refresh has generated strong positive feedback, while feedback on Island Citrus Tea has helped us identify opportunities to refine its flavor balance and bitterness.

We listen. We test. We improve.

Operations

5-Day Freshness Window

30-Day Freeze Recommendation

Leaks, condensation, labels, bags, refrigeration, delivery and storage all matter.

We're continuing to improve the details behind every order because the experience doesn't begin and end with what's inside the bottle.

What We're Learning

1 Product. Multiple Experiences.

The juice is the product, but so are the website, packaging, education, pickup, delivery and customer communication.

The takeaway

Plan → Execute → Listen → Improve. Better with every batch. Start Fresh. Stay Fresh.

Fresh Start Juices | Crafted in San Leandro, CA

Batch 17 Building Better, One Batch at a Time

Wins & Growing Pains

The last few weeks have been busy, and Fresh Start continues to evolve.

A few wins

Launched our 3-Day Wellness Reset
Developed daily wellness check-in videos to guide customers through the Reset
Created our Fresh Start Juice Guide to help customers better understand each blend
Introduced Island Citrus Tea
Improved labeling and freshness information
Used customer feedback to fix a website ordering glitch affecting flavor quantities
Continued developing Subscribe & Save and improving the overall customer experience

Growing pains

Bottles leaking during delivery
Condensation weakening paper bags
Labels smearing from moisture
Improving cold storage and transportation
Finding better packaging while managing cost and waste
Balancing production with demand to keep everything fresh

The bigger picture

Building something from the ground up means finding problems, listening to customers, fixing what isn't working, and getting better with every batch.

The takeaway

We're learning. We're listening. We're improving. And we're just getting started. Start Fresh. Stay Fresh.

Batch 16 More Than Juice. Better Every Batch.

Sustainability & Process

This week we focused on making Freshstart more sustainable. Cold-pressed juice uses a lot of water to wash produce and clean equipment. Instead of sending it down the drain, we collect and reuse it to water the backyard garden where Freshstart first began.

♻️ A second life for produce

Fruit scraps, vegetable trimmings, and fresh pulp go into our compost
We've even started making small batches of pineapple tea from the pineapple skins
Wash water is collected and reused in the garden where Freshstart began

🧊 Fine-tuning the process

Testing our new refrigerator and freezer to keep juices perfectly chilled
Reducing unnecessary energy use along the way
Small improvements. Less waste. Better juice.

📚 Lesson of the week

We froze a few bottles a little too well. One of our regular Brazilian Jiu-Jitsu Brothas had to wait until he got home to enjoy his favorite Ginger Boost. That's part of building something from scratch.

The takeaway

Every batch teaches us something. Every lesson makes us better. Small improvements. Less waste. Better juice. Start Fresh. Stay Fresh. 🌿

Batch 15 First Resets Fulfilled & Smarter Operations

Fulfillment & Operations

This week was a big milestone for Freshstart. 🥤 Our focus was fulfilling our first 3-Day Freshstart Reset orders, featuring all six of our signature cold-pressed blends. Seeing customers take the next step in their wellness journey has been incredibly rewarding. Behind the scenes, we also invested in making Freshstart smarter and more efficient.

✅ This week's progress

Fulfilled our first 3-Day Wellness Reset Packs
Built our own Freshstart Operations App to streamline production
The goal is simple: spend less time on paperwork and more time creating fresh, high-quality juice

⚙️ Freshstart Operations App

Automatic recipe scaling based on customer orders
Shopping lists and ingredient planning
Cost tracking by batch
Digital production workflow and batch management
Customer email and text notifications
Marketing and content planning tools

💚 Reinvesting in the business

We're continuing to reinvest by adding a dedicated commercial refrigerator for produce and finished bottles, helping us improve organization, freshness, and production capacity as we grow.

The takeaway

Every batch teaches us something new, and every investment brings us one step closer to building the company we envision. Thank you for being part of the journey. Start Fresh. Stay Fresh. 🌿

Batch 14 Building the Freshstart Experience

Brand & Experience

Batch 14 marked an important milestone for Freshstart. Rather than focusing on new recipes, we focused on expanding our wellness offerings, strengthening our brand, and improving the overall customer experience.

🌿 Expanded wellness line

Introduced Pure Celery, bringing the lineup to six signature cold-pressed blends
Launched the new 1-Day Reset and 3-Day Reset wellness kits
Delivered a more guided wellness experience

🎨 Strengthened the brand

Standardized bottle labels for all six blends
New product posters and website graphics
Refined ingredient messaging and product descriptions
Improved online ordering and customer communications

💚 Enhanced the customer experience

We developed new educational resources to help customers get the most from every bottle:

Freshstart Juices Guide
Stay Fresh Daily Guide
Wellness tips and hydration recommendations
A suggested daily juice schedule

The takeaway

These additions continue our vision of providing more than cold-pressed juice - by helping customers build healthier daily habits. Start fresh. Stay fresh. 🌿

Batch 11 Ginger Boost - Research & Development

Ginger Boost · Nama J2

Focus

Developed in response to customer feedback requesting a stronger ginger-forward flavor profile
Targeted approximately 120 oz (3.5 L) while maintaining balance and drinkability
Added cucumber to increase yield and provide hydration while softening the overall profile
Retained lemon to provide brightness and a clean finish
Continued evaluating vanilla and star anise as signature finishing notes

Outcome

Exceeded the target output, producing 135.3 fl oz (4.0 L)
Delivered strong process efficiency with a 77.3% yield
Used 175.0 oz of produce with 32.3 oz of pulp waste
Estimated ~10.6 × 12 oz bottles
Remains an active R&D formulation under continued refinement

Performance highlights

Yield 11

Produce used175.0 oz

Juice output4.0 L · 135.3 fl oz

Pulp waste32.3 oz

Bottle output~10.6 × 12 oz

77.3% Yield percentage - strong process efficiency

32.3 oz Total pulp waste from 175.0 oz of produce

Ingredients

Pineapple
Ginger Root
Cucumber
Lemon
Star Anise
Vanilla

Sourcing

01All produce sourced from certified organic Northern & Central California farmers.
02Purchased through local farmers markets - supporting local growers remains core to the mission.

Recipe development notes

Batch 11 remains an active Research & Development formulation. The focus is on creating a bold, refreshing juice that highlights the strong ginger profile preferred by our Oakland and Bay Area customers. As with all Freshstart recipes, data from each batch is used to continuously improve flavor, consistency, and yield. Future batches will evaluate replacing lemon with orange to further refine flavor and acidity balance. Status: 🟡 Research & Development. Start fresh. Stay fresh.

Batch 10 Melon Refresh - Locked Formula

Melon Refresh · Nama J2

Focus

Locked the Melon Refresh formula as the baseline for future production
Final adjustment to balance citrus brightness against ginger finish
Ran a clean single-product batch to confirm yield and output
Simplified formulation around seasonal ingredient availability
Maintained 100% certified organic, locally sourced produce

Outcome

Formula officially locked - R&D complete on Melon Refresh
Achieved 85.0% yield, the strongest result to date
Produced 3.5 L (118.3 fl oz) with only 12.8 oz of pulp waste
Smoother citrus profile with a more balanced ginger finish
Yielded 9 × 12 oz bottles

Performance highlights

Yield 10

Produce used139.2 oz

Juice output3.5 L · 118.3 fl oz

Pulp waste12.8 oz

Bottle output9 × 12 oz

85.0% Yield percentage - highest Melon Refresh run to date

12.8 oz Total pulp waste from 139.2 oz of produce

Locked recipe

Watermelon8.0 lbs · 128 oz
Lime5.5 oz · peeled
Ginger5.0 oz
Mint0.7 oz

Final adjustment

A last round of tuning gave Melon Refresh a smoother citrus profile and a more balanced ginger finish while keeping its clean, refreshing character:

LimeReduced from 7.0 oz to 5.5 oz
GingerIncreased from 4.0 oz to 5.0 oz

Sourcing

01All produce sourced from certified organic Northern & Central California farmers.
02Purchased through local farmers markets - supporting local growers remains core to the mission.

Lessons learned

Seasonality matters. Removing apples meant rethinking the flavor balance while preserving the experience customers enjoy. Through multiple batches and small adjustments, we simplified the recipe, held production efficiency, and landed on a formula we're confident in. Batch 10 completes Melon Refresh R&D and sets the baseline for future production. Start fresh. Stay fresh.

Batch 09 Melon Refresh - Seasonal Update

Melon Refresh · Nama J2

Focus

Reformulated Melon Refresh for seasonal ingredient availability
Removed green apple to maintain flavor profile and volume
Targeted higher yield and lower waste in a single-product run
Continued tracking yield consistency and bottle output
Maintained 100% organic, locally sourced produce

Outcome

Highest Melon Refresh yield to date at 84.7%
Produced 3.5 L (118.3 fl oz) with only 11 oz of waste
Simplified recipe improved operational efficiency
Maintained flavor consistency despite the ingredient change
Yielded 30 bottles across three sizes

Performance highlights

Yield 09

Produce used139.7 oz

Juice output3.5 L · 118.3 fl oz

Estimated waste11 oz

84.7% Yield percentage - strongest Melon Refresh run to date

11 oz Total waste from 139.7 oz of produce

Seasonal recipe update

Green apples were removed due to seasonal availability. To preserve flavor and volume, the recipe was simplified into a cleaner, more refreshing blend with a bright citrus finish and natural watermelon sweetness:

NowWatermelon · Lime · Ginger · Mint

Sourcing

01All produce sourced from certified organic farmers in Northern & Central California.
02Purchased through local farmers markets - supporting local growers remains core to the mission.

Lessons learned

Seasonal ingredients matter. Rather than forcing the recipe to stay unchanged, Batch 09 showed the value of adapting the formulation to ingredient availability while preserving the intended customer experience. The update reduced complexity, maintained quality, and delivered one of the highest-yielding batches produced to date. Start fresh. Stay fresh.

Batch 08 Process Optimization & Yield Consistency

Roots+ & Melon Refresh · Nama J2

Focus

Evaluated operational efficiency across two distinct juice profiles
Tested lighter fruit-forward formulation with Melon Refresh
Continued improving repeatable production workflow and output tracking
Measured waste reduction and yield consistency between batches
Refined ingredient balance while maintaining flavor quality
Continued documenting scalable batch production standards

Outcome

Maintained stable yield consistency across both batches
Improved production efficiency with lower waste in Melon Refresh
Increased bottle output through optimized ingredient composition
Confirmed repeatability improvements batch-over-batch
Preserved intended flavor positioning across both products
Continued strengthening operational maturity and process reliability

Performance highlights

Roots+ 08A

Sellable yield56.6%

Waste31.1%

Estimated output~5.2 bottles

Melon Refresh 08B

Sellable yield54.1%

Waste17.9%

Estimated output~6.9 bottles

42.4% Less waste in Melon Refresh vs. Roots+

33.6% More bottle output in Melon Refresh vs. Roots+

Key takeaways

01Yield consistency is becoming more stable across recipes.
02Lighter fruit-forward recipes improved operational efficiency.
03Small process refinements continue compounding over time.

Takeaway

Batch 08 reinforced the transition from experimentation toward repeatable production. While maintaining flavor quality and output consistency, Melon Refresh demonstrated that lighter fruit-forward recipes can significantly improve operational efficiency and reduce waste. The batch also confirmed continued progress toward more scalable and sustainable production systems. Start fresh. Stay fresh.

Batch 07 Operations & Continuity

Nama J2 Cold Press

Focus

Refined operational workflow and process documentation
Improved bottling, storage, and sanitation procedures
Organized communication and social media workflow
Evaluated operational continuity during competing priorities
Explored more scalable and repeatable production systems
Considered on-demand production and bottling to reduce waste and improve freshness

Outcome

Continued strengthening repeatable workflow across production operations
Improved process consistency for cleaning, prep, bottling, and storage
Reduced dependency on immediate bottling through flexible storage workflow
Identified opportunities for operational continuity and future delegation
Shifted focus toward sustainability, efficiency, and long-term scalability

Key takeaways

01Consistency matters more than speed.
02Systems create sustainability.
03Small improvements compound over time.

Takeaway

Batch 07 focused less on product experimentation and more on operational maturity. The day reinforced the importance of creating systems that continue consistently through changing priorities - while improving workflow, reducing waste, and building a stronger operational foundation for future growth. Start fresh. Stay fresh.

Batch 06 Scaling Up

Nama J2 Cold Press

Focus

Doubled the recipe to test process at larger volume
Refined workflow and consistency at scale
Shifted from immediate bottling to airtight glass-jug storage
Validated handling, storage and timing across a bigger run

Outcome

~142 oz of juice produced this batch
~64 oz of pulp generated after juicing
New on-demand bottling workflow - bottle only what’s ordered
Prevented unnecessary bottle loss and reduced waste
More flexible workflow for future drops

Takeaway

Every batch keeps teaching us something. Scaling the recipe and shifting to airtight storage + on-demand bottling unlocks flexibility for future drops without sacrificing freshness.

Batch 05 System Build

Nama J2 Cold Press

Focus

Produced Roots+ using same recipe and process - baseline consistency
Introduced new flavor: Roots Refresh (beets, watermelon, ginger, mint, lime)
Completed first full bottling run (10 bottles)
Developed cleaning, bottling, and storage protocols
Established labeling system (2x4 format with QR feedback loop)
Integrated batch tracking and customer feedback workflow

Outcome

Maintained Roots+ consistency across multiple batches
Successfully introduced and produced Roots Refresh
Bottled first full run (10 units)
Cold chain held from prep through bottling and storage
Repeatable sanitation and workflow controls in place
Label includes product identity, ingredients, QR feedback, batch/date tracking
Identified improvement: add fluid oz (net volume) to label
Direct customer feedback loop enabled via QR + survey
Ready for initial product testing through controlled drop-offs

Takeaway

Established a consistent baseline with Roots+ while expanding the product line with Roots Refresh. This batch connects product, process, and feedback into a working system - moving from internal refinement to real-world validation.

Batch 04b Sanitation Protocol

Nama J2 Cold Press

Focus

Developed and tested cleaning + sanitation protocol
Established repeatable prep station standards
Validated clean workflow across multi-day production
Maintained product safety and quality control

Outcome

Standardized bleach + water sanitation process
Surfaces, sink, equipment cleaned before and after each stage
Clear separation between prep and bottling environments
Cold chain maintained from produce → juicing → storage
Improved confidence in food safety and consistency
No impact to workflow timing or batch efficiency (~50–60 min)

Protocol Snapshot

Day 1 Clean → wash produce → sanitize → refrigerate
Day 2 Pre-clean → prep → re-clean → juice → bottle → refrigerate

Takeaway

Established a repeatable sanitation protocol. This batch strengthens food safety, reduces risk, and supports scaling into a compliant operation.

Batch 04 Refinement

Nama J2 Cold Press

Focus

Recipe refinement - more lime, less ginger
Consistent ingredient weights across batches
Implemented cleaning and sanitation protocol
Improved workflow control (prep → clean → juice → bottle)

Outcome

~58–60% yield (stable, slight variance from recipe changes)
~50–60 min batch time (incl. cleaning + prep)
Slight output variance (~0.01L) with minimal transfer loss
Brighter, more balanced flavor profile
Smoother finish - reduced ginger spice
Maintained cold chain from prep through bottling
Improved process control and repeatability

Takeaway

Refined both product and process. This batch strengthens operational discipline and moves toward a consistent, production-ready workflow.

Batch 03 Benchmark

Nama J2 Cold Press

Focus

Consistent prep, flow and cleanup
Balanced ingredient combinations
Continued data tracking across every run

Outcome

~34% yield - best to date
Consistent output (~2+ quarts per run)
Controlled pulp and minimal waste

Takeaway

Established a repeatable, data-backed process. This batch sets the current performance benchmark.

Batch 02 Transition

Nama J2 Cold Press - upgrade

Focus

Applied process improvements from Batch 01
Introduced true cold-press extraction

Outcome

Immediate improvement in yield
Cleaner juice and better separation
Reduced waste and rework

Takeaway

Key inflection point. Combining process discipline with the right equipment significantly improved performance.

Batch 01 Baseline + foundation

Ninja Professional Blender (Auto IQ)

Focus

Began capturing data - ingredient weights, output, yield
Created initial prep and cleaning guide
Established kitchen workflow and process flow

Outcome

Lower yield and higher pulp
More manual effort to extract usable juice

Takeaway

Established the foundation. This batch defined the process, exposed limitations, and set the direction for improvement.

Cold-Pressed.
No Nonsense.

Find your blend

Don't take our word for it.

Feel the difference for yourself.

Behind the Batch Notes

Simple. No tricks.

Your next bottle is one click away.

Cold-Pressed.No Nonsense.

Find your blend

Don't take our word for it.

Feel the difference for yourself.

Behind the Batch Notes

Simple. No tricks.

Your next bottle is one click away.

Cold-Pressed.
No Nonsense.