Every bottle tells a story. From our first concept drops to the labels we press today, here's how the look of Freshstart has grown alongside the juice inside.
Before there were labels, there were the drops — our very first posters. Juice poured into a simple glass or mug, a bold flavor name, and a single promise: Start fresh. Stay fresh. This is where Freshstart found its voice.
Roots · Drop 1
Roots · Dark
Citrus Boost · Drop 2And before the poster, the prep — whole produce weighed out by hand on the countertop, exactly the way every batch still begins.
Roots · Prep
Citrus · PrepOur first true packaging: a solid color block anchoring the bottle, the freshstart wordmark in white and green, and each flavor named in a confident italic script. Loud, proud, and impossible to miss on a shelf.
Roots+
Melon Refresh
Ginger BoostWe pulled back the color block so the real juice could shine. The label went translucent — reading as if printed straight onto the glass — with cleaner type and more room to breathe. The same character, quietly grown up.
Roots+
Melon Refresh
Ginger BoostToday's bottles pair rich, true-to-ingredient photography with a refined wordmark and flavor script — plus the occasional illustrated poster for the fun of it. Polished, but still unmistakably us.
Roots Refresh
Melon Refresh · PosterWith the label locked, we brought the bottles into the studio. Clean, minimal packaging photographed in natural light — a full six-pack lineup, sun-dappled and shelf-ready. This is the look that carries Freshstart today.
Roots+ · Six-Pack Studio ShotBeyond the bottle, each flavor earned its own campaign poster — saturated color, fresh-picked ingredients, and a flavor script that gives every blend its own personality. Roots Refresh in deep magenta, Ginger Boost and Melon Refresh in vivid green.
Roots Refresh
Ginger Boost
Melon RefreshThe newest era isn't just packaging — it's storytelling. Social-ready compositions and ingredient anatomy diagrams break down exactly what goes into every bottle and why, turning the label into an education. Tap any image to view it full-size.
Roots+ · Social
Roots+ · Anatomy of Natural VitalityTwo new blends are joining the lineup — and their labels are in the works. This chapter is reserved for their posters the moment they're ready.
Six cold-pressed blends, handcrafted in small batches. Build your pack and see today's labels in person.
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